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Kirkland signature
Packaging, Identity Design2016Teammates:Molly DrillBusarin Chumnong
Costco's Kirkland Signature is the only retail store that directly sells on pallets and focuses on providing to everyone's needs. The new packaging design utilizes geometric shapes to create a modular yet flexible system.
(Geometric + Synergy) implies both stacking and linking together to work as a unified structure. Not only are we reducing extra materials for securing and shipping items in pallets, we are consciously utilizing space in how they are displayed and work as units in both stores and homes. In addition, each sub-category has a color story to add as a way of finding the product/shipment within the store. For the home products, we used the color orange to embody the warmth and vibrancy of a home. For the food products, we used the color green that promotes healthy, natural, and fresh eating. For the health care products, we used the color blue which represents relief and security.
Process
From the basic paper folds to foam models to vacuum forms to laser cuts to 3D prints to casting molds.
