NESCAFÉ:the Futureof coffee
Teammates:Joaquin AlanisYu HuangJunghwa Yu
Nescafé, a fusion of “Nestlé” and “café”, is the first instant coffee brand of Nestlé and serves to suit all the different tastes around the world. This new packaging and product design aims to communicate with millennials.
Time has changed. Based on research, millennials focus on quicker and faster experiences happening right now and seek on instant gratification. They are a connected-disconnected generation who is constantly moving yet still crave those little opportunities of pause and indulgence where one can savor the moment. With lifestyles infused, we aim to inspire our connections and we always like to be prepared for any occasion. We believe that we, millennials, can pave the future of coffee with Nescafé by living “in-the-moment”.